
Imagine you are in Macy's Jewelry Department. There are three counters to choose from: one that offers cheap but irresistibly shiny and huge imitation rings and bracelets, another that offers real glittering gems and gold, all just a little too bold for the average consumer, and lastly, a counter filled with tiny, understated 10k gold pieces, just perfect for the shy and demure. For those who are attracted to bright shiny objects,...